Robayne Magnusson | Auckland Based Freelance Copywriter

I'm an Auckland-based copywriter who writes copy for all sorts of people. I can help you find the right tone with powerful, whimsical or compelling words that speak to your target audience.

The purpose of a copywriter is to carefully choose words to craft into content that sounds professional and appealing. Great copy will sound like your brand voice and inspire the reader to action.

When you work with me you have options. I can adapt my writing style to suit your business or product. I can take your bullet points or notes and turn them into engaging copy or if you don't know where to begin, I can do the research and create the content for you.

Services

Website content

You don't have long to grab a reader's attention. Online users spend less than one minute on a page and read only 20 percent of the text. I create scannable content for websites using keywords and important details about your business or product to engage online users.

Interviews for magazine content

Not everyone feels comfortable during an interview. I aim to make people feel relaxed and at ease with prompts and questions to help them be themselves. I smooth out words where necessary making sure the finished article sounds authentic.

Internal comms publications

Workplace magazines and newsletters are a great tool for creating workplace culture. I write content that promotes team morale by keeping staff in the loop with what is happening around the business and showcasing employees and industry projects.

Flyers and brochures

Before I write content for your business, service or product, I consider your audience to choose a style and tone that will grab their attention. Let me write a concise, persuasive or descriptive piece of promotional copy to reach your target audience.

Business award applications

Facts, figures and evidence are essential in award applications. But if you want your application to really stand out I can work with you to create a submission full of passion, knowledge and authenticity.

Proofreading and editing

You've done all the hard work but need someone to cast an eye over your content for spelling or grammatical errors. Proofreading and editing is a simple service that I provide to add polish and accuracy to your written content.

Product descriptions

You are busy running your business and don't have time to collate content from various sources. I can take that content and rewrite it in your universal brand voice and format so your business looks consistent and unified.